Acquisition: laying the groundwork for a strong user database

Learn how to lay the groundwork for a strong user database. Discover what are growth engines and how to use them as drivers of acquisition and growth.

Activation: finding the Aha Moment

When do your users experience a Aha moment? What is it and why does the activation phase revolve around it? But even more importantly, how will you find it?

Awareness: the importance of awareness and the creation of brand value

Awareness is the first phase of the funnel and the very first goal you will want to achieve. Learn all about its importance and how to create brand value.