Learn how to lay the groundwork for a strong user database. Discover what are growth engines and how to use them as drivers of acquisition and growth.
When do your users experience a Aha moment? What is it and why does the activation phase revolve around it? But even more importantly, how will you find it?
Awareness is the first phase of the funnel and the very first goal you will want to achieve. Learn all about its importance and how to create brand value.