How we helped DSM Keukens with a full-funnel strategy. Driving +32% revenue growth and 71% lower CPA.
DSM Keukens transformed their marketing approach from a heavy reliance on discounts to a full-funnel strategy that increased showroom appointments by 30% and grew revenue by 32%. - +82% increase in mid-funnel leads from high-intent tools like 3D kitchen planners - Cost-per-acquisition on Meta dropped 71% - Stronger brand positioning for long-term success
"Success is not a short sprint; it is a strategically mapped-out long-distance journey. And that is exactly where Sprints & Sneakers excels. Through effective communication, strong collaboration, and the courage to make adjustments where necessary, we have achieved impressive results together."
A family business with over 100 years of experience
faced serious marketing challenges:
- Meta was underperforming and considered for shutdown due to a staggering CPA of €1,400
- Google Ads lacked strategic coherence, with fragmented campaigns and low scalability
- Marketing efforts focused almost entirely on short-term sales, neglecting inspiration and consideration phases.
- Existing assets like the inspiration booklet and 3D kitchen planner were underleveraged.
As a result, customer acquisition was expensive, unsustainable, and hard to scale. They needed a data-informed strategy that would lower acquisition costs, build a predictable pipeline of high-quality showroom visits, and improve media efficiency. Their vision was a funnel-wide, customer-centric approach that supported their premium product positioning — not eroded it with discount dependency.
A full-funnel marketing approach that optimized conversions
We implemented a strategic approach that helped DSM Keukens grow:
- Restructuring the Meta Ads strategy with targeted messaging for each funnel phase.
- Creative renewal: less polished content, more authenticity, and “in-the-moment” visuals.
- Better segmentation in email marketing to guide prospects through the funnel.
- A/B testing and continuous optimization for sustainable growth.
What is included:
The core elements of the recruitment engine
Social-first campaign strategy:
focused on platforms where the audience is active and responsive.
Mobile vacancy funnel:
designed to remove friction and reduce drop-off.
Talent pool creation:
building a database of potential hires for ongoing outreach
Performance optimization loop:
weekly iterations based on data from impressions to conversions.
What was included in this collaboration?
Our approach focused on strategic funnel analysis to identify weak links in the customer journey, allowing us to address drop-off points with precision. We implemented a creative content strategy that prioritized less polished, more authentic content to boost engagement. To support this, we launched targeted Meta Ads tailored to each stage of the funnel. Lead generation efforts were strengthened through an inspiration booklet and an interactive 3D tool, offering added value to potential customers. Throughout the process, we ensured continuous optimization by making data-driven improvements to drive sustainable growth.
4708
appointments generated in one year.
82%
Increase in leads from the 3D planner and inspiration booklet.
71%
Reduction in Meta Ads CPA.