DSM Keukens transformed their marketing approach from a heavy reliance on discounts to a full-funnel strategy that increased showroom appointments by 30% and grew revenue by 32%. - +82% increase in mid-funnel leads from high-intent tools like 3D kitchen planners - Cost-per-acquisition on Meta dropped 71% - Stronger brand positioning for long-term success
"Success is not a short sprint; it is a strategically mapped-out long-distance journey. And that is exactly where Sprints & Sneakers excels. Through effective communication, strong collaboration, and the courage to make adjustments where necessary, we have achieved impressive results together."
faced serious marketing challenges:
As a result, customer acquisition was expensive, unsustainable, and hard to scale. They needed a data-informed strategy that would lower acquisition costs, build a predictable pipeline of high-quality showroom visits, and improve media efficiency. Their vision was a funnel-wide, customer-centric approach that supported their premium product positioning — not eroded it with discount dependency.
We implemented a strategic approach that helped DSM Keukens grow:
The core elements of the recruitment engine
focused on platforms where the audience is active and responsive.
designed to remove friction and reduce drop-off.
building a database of potential hires for ongoing outreach
weekly iterations based on data from impressions to conversions.
Our approach focused on strategic funnel analysis to identify weak links in the customer journey, allowing us to address drop-off points with precision. We implemented a creative content strategy that prioritized less polished, more authentic content to boost engagement. To support this, we launched targeted Meta Ads tailored to each stage of the funnel. Lead generation efforts were strengthened through an inspiration booklet and an interactive 3D tool, offering added value to potential customers. Throughout the process, we ensured continuous optimization by making data-driven improvements to drive sustainable growth.
4708
appointments generated in one year.
82%
Increase in leads from the 3D planner and inspiration booklet.
71%
Reduction in Meta Ads CPA.