Sprints & Sneakers
Sprints & Sneakers

Insights

Frameworks, experiments, and lessons from the front lines of growth marketing.

Return on Ad Spend: Calculate and Scale Profit
General

Return on Ad Spend: Calculate and Scale Profit

Master return on ad spend with practical formulas, incrementality tests, and full-funnel strategies to scale profitable B2B and e-commerce growth.

Customer Lifetime Value Marketing Playbook
General

Customer Lifetime Value Marketing Playbook

Master customer lifetime value marketing with practical formulas, retention strategies, and AI tools to drive predictable B2B and e-commerce growth.

Sales Pipeline Analysis: Metrics, Leaks, and Growth Wins
General

Sales Pipeline Analysis: Metrics, Leaks, and Growth Wins

Learn sales pipeline analysis step by step: stage metrics, velocity, leakage audits, deal segmentation, and how to turn findings into growth experiments.

How to Optimize Google Ads for Real Pipeline
General

How to Optimize Google Ads for Real Pipeline

Learn how to optimize Google Ads for real pipeline and profit, not vanity metrics. Practical steps for structure, bidding, creative, and measurement.

How to Measure Marketing Attribution: A Practical Guide
General

How to Measure Marketing Attribution: A Practical Guide

Learn how to measure marketing attribution with a step-by-step framework covering models, tools, and real examples from Sprints & Sneakers.

Benefits of AI in Marketing: A Practical Full-Funnel Guide
General

Benefits of AI in Marketing: A Practical Full-Funnel Guide

Explore the real benefits of AI in marketing, from funnel gains to ROI, with practical examples, data, and clear next steps for growth teams.

What is growth hacking? How it works in 2026

Growth hacking is data-driven experimentation to scale faster. The Pirate Funnel, Bullseye Framework, ICE scoring and how AI reshapes every step in 2026.

What is growth hacking? How it works in 2026

Ethical AI in content creation: how to prevent bias and ensure transparency in 2026

Ethical AI content creation in 2026. The four pillars, bias prevention, EU AI Act transparency rules and a practical compliance framework for B2B teams.

Ethical AI in content creation: how to prevent bias and ensure transparency in 2026

The five eras of B2B growth marketing (and why each one got stuck)

B2B growth marketing will have changed significantly by 2026. AI-driven signals, agentic workflows, ABM 2.0, and integrated RevOps will have replaced the traditional sales funnel. Read the complete guide here to find out what works in B2B in 2026.

The five eras of B2B growth marketing (and why each one got stuck)

D2C & E-commerce in 2026: brand, performance and AI all in one system

CAC has risen sharply in recent years. As a result, the old D2C playbook no longer works for many brands. The brands that are succeeding today combine brand-building with performance marketing, make smart use of AI and focus more on retention.

D2C & E-commerce in 2026: brand, performance and AI all in one system

Growth experimentation: 5 trends for 2026

More experiments don’t necessarily mean better results. Learn what works and what doesn’t, in growth experiments. And discover the five trends for 2026.

Growth experimentation: 5 trends for 2026

Growth Mindset for Marketing Teams in 2026: Why Culture Decides Who Wins the AI Race

Nearly 8 in 10 organizations report no AI gains. Not because the tech fails. Because the culture does. How to build a growth mindset culture in marketing teams, with 2026 research from McKinsey, Deloitte, Gartner, and a decade of Microsoft proof.

Growth Mindset for Marketing Teams in 2026: Why Culture Decides Who Wins the AI Race

The 2026 GEO guide: what is Generative Engine Optimization?

Your customers are using AI tools to find answers to their questions. Generative Engine Optimization (GEO) is the new SEO for these AI search engines. Discover what GEO is, how ChatGPT, Perplexity, and Claude generate answers, and 10 practical strategies for 2026.

The 2026 GEO guide: what is Generative Engine Optimization?

AI SEO agents: How autonomous SEO will change search in 2026

AI SEO agents perform keyword research, technical audits, content creation, and rank monitoring independently. But strategy remains a human endeavor. How autonomous SEO will work in 2026, what agents can and cannot do, and why you can no longer view SEO and GEO as separate entities.

AI SEO agents: How autonomous SEO will change search in 2026

ABM: One-to-one vs. one-to-many. Which approach is right for your business in 2026?

Are you going in-depth with 1-to-1 ABM or scaling up with 1-to-many? AI has changed the answer by 2026. With agentic workflows, contact-level intent data, and a personalized approach, the best strategy is a mix of these. Below you’ll find the complete guide to the right ABM approach.

ABM: One-to-one vs. one-to-many. Which approach is right for your business in 2026?

Relevant products and services

B2B Growth Marketing
Solutions

B2B Growth Marketing

From pipeline architecture to closed deals. We build B2B growth systems that align sales and marketing around revenue.

AI SEO Agent
Product

AI SEO Agent

AI-powered SEO execution that handles keyword research, content optimization, and technical audits. At scale, on autopilot.

B2C Growth Marketing
Solutions

B2C Growth Marketing

Full-funnel growth for e-commerce, apps, and consumer brands. From first click to repeat customer.

Keep up with the latest growth strategies

Stay up to date on news, the latest growth tactics and events. Receive growth marketing insights that will help your company grow.

Frequently Asked Questions

Growth marketing, AI and automation, SEO, performance marketing, retention strategies, and sustainable business practices.

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Absolutely. Everything we publish is designed to be actionable. Take it, test it, and make it your own.

Yes. We publish experiments with real numbers. What worked, what didn't, and what we learned.

Our growth team — strategists, performance marketers, data specialists, and AI builders who work on client campaigns every day.

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