B2B marketing agency for a pipeline that converts
Is your pipeline stalling, or are too few good leads coming in? We connect marketing and sales to one goal: predictable revenue. With senior strategists, AI agents and monthly sprints.
43 reviews on Google
B Corp-certified growth agency
What is a B2B marketing agency?
A B2B marketing agency helps companies that sell to other businesses win more qualified leads, a fuller pipeline and more revenue online. A good one gets marketing and sales working toward the same targets, instead of running separate campaigns.
Sprints & Sneakers is a B Corp-certified growth marketing agency in Amsterdam that helps B2B and B2C brands grow with senior strategists, AI agents and monthly sprints. In B2B we work with our B2B Growth Framework, which has five phases: market intelligence, positioning, demand generation, demand capture and sales enablement.
Why that matters: most B2B buyers don't want to talk to sales early on. If your marketing is weak in the 'messy middle' of the buyer journey, buyers don't see you while they are making up their minds.
How we work together
Diagnose
We start with an honest look. Where does your pipeline get stuck? Who is your real ICP? And where do buyers drop out of the customer journey?
Strategy
Together we build a growth strategy that fits your market, your ICP and your revenue targets.
Execute
Our hybrid teams test across outbound, inbound, content and CRM. Monthly experiments show us quickly what works, and we put our effort there.
Improve
After the first sprint we know more. We scale the winners and use the data to record what didn't work.
Our B2B Growth Framework
We work in short monthly sprints and always steer toward your annual revenue target. Every engagement runs through five phases:
Market intelligence
Your ICP fully mapped: who they are, how big the market is and which trends affect them right now.
Data enrichment through scraping and AI, so we know what drives them before they think of you.
Positioning
Your burning platform: why your ICP picks you over every alternative.
Sharp USPs and a visual brand identity that people remember.
Demand generation
For everyone who isn't in buying mode yet, we keep your brand top of mind.
Events, video, LinkedIn thought leadership, SEO and SEA.
AI-accelerated experiments that show quickly what lands.
Demand capture
We fill your pipeline with leads that are ready to buy, ideally before they talk to your sales team.
Highly relevant outbound, personalised with AI and data.
Backed up by lukewarm calling and physical gifting.
Sales enablement
Signal-based dashboards and SDR tooling, so your team knows where the opportunities are.
Social listening tracks what's happening in your market, so you don't have to hunt for a reason to reach out.
Visitor tracking on your website and LinkedIn shows you who is already looking.
When should you choose a B2B marketing agency?
In-house team, traditional agency or growth agency: the biggest difference is what each one steers on.
In-house team
- Steers on: it varies, often channel KPIs
- Sales and marketing: often separate teams
- Testing and learning: when there's time
- Knowledge and tooling: depends on a few people
Traditional agency
- Steers on: reach, clicks and leads per campaign
- Sales and marketing: sales usually falls outside the brief
- Testing and learning: per campaign
- Knowledge and tooling: per specialism
Growth agency (Sprints & Sneakers)
- Steers on: pipeline and revenue
- Sales and marketing: one system with shared KPIs
- Testing and learning: monthly sprints with experiments
- Knowledge and tooling: senior strategists working with AI agents
Further reading
What our partners say
Shell Fleet Solutions
Together with S&S we're making real progress. We close more deals, run bigger volumes and see it in our revenue.
Josephine Coene
Marketing Manager at Shell Fleet Solutions
Appreo
My motto was always: 'Clients don't call us. We call them.' Now, in 90% of cases, potential clients approach us.
Mickel van de Poll
Founder & CEO
Shell Fleet Solutions
Together with S&S we're making real progress. We close more deals, run bigger volumes and see it in our revenue.
Josephine Coene
Marketing Manager at Shell Fleet Solutions
Appreo
My motto was always: 'Clients don't call us. We call them.' Now, in 90% of cases, potential clients approach us.
Mickel van de Poll
Founder & CEO
Shell Fleet Solutions
Together with S&S we're making real progress. We close more deals, run bigger volumes and see it in our revenue.
Josephine Coene
Marketing Manager at Shell Fleet Solutions
Appreo
My motto was always: 'Clients don't call us. We call them.' Now, in 90% of cases, potential clients approach us.
Mickel van de Poll
Founder & CEO
Ready to scale your pipeline?
One conversation is enough to pin down where your pipeline gets stuck and what it takes to keep growing.
Book a growth session
