Google Ads agency for campaigns that drive revenue
As a Google Partner, we get more revenue out of every euro you spend on ads. For online stores that means Shopping and Performance Max. For B2B it means leads your sales team actually wants to call.
43 reviews on Google
Official Google Partner
What does a Google Ads agency do?
A Google Ads agency sets up your ads in Google so they bring in revenue or leads at a profitable cost. You want the right clicks: from people who are searching right now for what you sell.
Sprints & Sneakers is a B Corp-certified growth marketing agency in Amsterdam that helps B2B and B2C brands grow with senior strategists, AI agents and monthly sprints. For Google Ads we are an official Google Partner and run every campaign type: Search, Shopping, Performance Max, YouTube and Demand Gen.
Google Ads for online stores, B2B companies and brands ready to scale
An online store steers on margin, a B2B company on pipeline. That's why we build every account around the way you make money instead of a standard template.
E-commerce and online stores
- Google Shopping and Performance Max
- A product feed Google understands: titles, categories, labels
- ROAS and margin targets on top of revenue
- Budget goes to the products that make a profit
B2B lead generation
- Search on keywords with buying intent
- Google Ads connected to your CRM
- Targets on cost per qualified lead instead of cost per form fill
- More about B2B lead generation
Brands ready to scale
- YouTube and Demand Gen for reach that converts
- Remarketing across the whole funnel
- One media plan together with paid social
- A new test every month to find the next step
How we make your Google Ads profitable
From strategy to optimization, we keep improving your campaigns and scale them profitably.
Full-funnel Google Ads strategy
We optimize every step from first click to paying customer, so each click has a job to do.
Optimization with AI
Your campaigns improve continuously based on live performance data. AI spots an underperforming ad faster than any person can, and we step in right away.
Scale what works
Campaigns and products that perform get more budget. We stop what doesn't, and you don't have to adjust anything by hand.
Strategy focused on revenue
Every optimization works toward the same goal: more revenue and margin from your ad budget.
Where your Google Ads budget leaks away
We find the same leaks in almost every audit, and each one can be fixed.
Broad keywords, no negatives
You pay for searches that will never turn into a sale. A sharp keyword strategy with negative keywords filters them out.
Tracking that counts the wrong thing
When Google optimizes for the wrong conversion, its AI pushes your campaigns in the wrong direction. Good conversion tracking comes first.
Performance Max without direction
Without a solid feed, signals and exclusions, your budget drifts to your own brand name and cheap placements. Give it the right input and Performance Max starts driving growth.
How it works
From audit to scaling in three steps.
Audit your current setup
Together we go through your account structure, your tracking and the places where performance lags. One session shows where your money is leaking.
Set goals and focus
We agree on your ROAS or lead targets, decide where your budget should go and pick the experiments that pay off most for your business.
We optimize, you grow
Optimization runs continuously. Every week you get an update on what we changed and what it delivered, and once a month we sit down to sharpen the strategy.
Run Google Ads yourself, hire a freelancer or work with a PPC agency?
The difference comes down to time, expertise and what you steer on.
Doing it yourself
- Expertise: depends on one person
- Time: comes out of other work
- Steers on: often clicks and costs
- Tools: Google's defaults
Freelancer
- Expertise: strong in one specialism
- Time: limited hours per month
- Steers on: campaign performance
- Fit: separate from your other channels
Google Ads agency (Sprints & Sneakers)
- Expertise: senior specialists, Google Partner
- Time: weekly optimization with AI
- Steers on: revenue, margin and pipeline
- Fit: Google Ads, SEO and paid social in one plan
Further reading
Want your ad budget to turn a profit?
Request an audit and we'll show you where the revenue is hiding in your Google Ads account.
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