How we helped PX go from 0 to 40 marketing-attributed meetings per month
PX, a US-based lead-sourcing platform with offices in Amsterdam, New York, and Panama, was entirely dependent on sales-driven outreach with no marketing-generated pipeline. We built a full-funnel B2B growth engine combining ABM, thought leadership, events, and outbound that generated 6,000+ leads, 40 meetings per month, and a 49% LinkedIn connection rate in 15 months.
"“You guys are everywhere, we just had to talk to you!”"
PX had strong technology and clear ICP targeting
But zero marketing-generated pipeline. Growth depended entirely on individual account managers making cold calls.
- Zero marketing-attributed meetings. All pipeline came from sales-driven cold outreach with no inbound engine or structured demand generation.
- Inconsistent brand communication across the market. Multiple account managers delivering different messages, leading to low brand recognition despite 10+ years of operating.
- Cold outreach was inefficient. High call volume but few meetings booked. Several market verticals were not being reached at all.
- Marketing and sales operated in silos. Google Ads campaigns were not aligned with events. Content production was disconnected from sales conversations. No shared infrastructure in HubSpot.
PX needed an integrated growth engine that aligned marketing with sales, broadened outreach channels, and built the brand recognition required to make cold outreach warm.
Our solution
We built a multi-channel B2B growth engine centered on account-based marketing, thought leadership, and marketing-sales alignment.
- Deployed account-based marketing targeting Tier A prospects across multiple touchpoints: LinkedIn outbound, cold email, nurture sequences, paid ads, and event activation.
- Created thought leadership content including the annual State of the Industry Report and a webinar series on FCC Rulings that positioned PX as a market authority.
- Built event-driven pipeline generation around LeadsCon and Medicarians: pre-event value delivery, on-site meeting booking, and post-event attendee scraping with direct follow-up.
- Aligned marketing and sales in HubSpot with shared targeting, lead scoring, and attribution so every touchpoint was tracked from first impression to booked meeting.
How we did it
Account-Based Marketing Engine
Multi-channel ABM targeting Tier A accounts through LinkedIn outbound, cold email, nurture flows, LinkedIn Ads, and Google Ads. All coordinated to surround target accounts with consistent messaging.
Thought Leadership & Content
Annual State of the Industry Report and FCC Rulings webinar series. Campaigns executed across all channels: cold mailing, nurture mailing, LinkedIn outreach, and paid ads (LinkedIn and Google).
Event-Driven Pipeline
Pre-event campaigns delivering value to target attendees at LeadsCon and Medicarians. On-site meeting booking with sales reps. Post-event attendee list scraping with direct owner and rep follow-up.
Marketing-Sales Alignment
Finalized granular targeting in HubSpot. Shared lead scoring and attribution. Real-time data dashboarding for weekly performance monitoring. Every marketing touchpoint visible to sales.
Results - What changed?
Fifteen months of integrated execution transformed PX from sales-driven uncertainty to predictable marketing-generated pipeline.
6,000+
leads generated in one year. From zero marketing-attributed pipeline to a consistent, scalable lead engine across multiple channels and verticals.
40
marketing-attributed meetings per month. From 0 to 40 and rising. Prospects now approach PX instead of the other way around.
49%
LinkedIn connection rate with a 28% reply rate. Outbound that performs because ABM and content already warmed the audience before the first message.
PX now has a repeatable, multi-channel B2B growth engine that generates predictable pipeline independent of individual sales rep activity. Marketing and sales are aligned in one infrastructure with shared attribution.
Project Gallery
