PX, a US-based lead-sourcing platform with offices in Amsterdam, New York, and Panama, was entirely dependent on sales-driven outreach with no marketing-generated pipeline. We built a full-funnel B2B growth engine combining ABM, thought leadership, events, and outbound that generated 6,000+ leads, 40 meetings per month, and a 49% LinkedIn connection rate in 15 months.
"“You guys are everywhere, we just had to talk to you!”"
But zero marketing-generated pipeline. Growth depended entirely on individual account managers making cold calls.
PX needed an integrated growth engine that aligned marketing with sales, broadened outreach channels, and built the brand recognition required to make cold outreach warm.
We built a multi-channel B2B growth engine centered on account-based marketing, thought leadership, and marketing-sales alignment.
Multi-channel ABM targeting Tier A accounts through LinkedIn outbound, cold email, nurture flows, LinkedIn Ads, and Google Ads. All coordinated to surround target accounts with consistent messaging.
Annual State of the Industry Report and FCC Rulings webinar series. Campaigns executed across all channels: cold mailing, nurture mailing, LinkedIn outreach, and paid ads (LinkedIn and Google).
Pre-event campaigns delivering value to target attendees at LeadsCon and Medicarians. On-site meeting booking with sales reps. Post-event attendee list scraping with direct owner and rep follow-up.
Finalized granular targeting in HubSpot. Shared lead scoring and attribution. Real-time data dashboarding for weekly performance monitoring. Every marketing touchpoint visible to sales.
Fifteen months of integrated execution transformed PX from sales-driven uncertainty to predictable marketing-generated pipeline.
6,000+
leads generated in one year. From zero marketing-attributed pipeline to a consistent, scalable lead engine across multiple channels and verticals.
40
marketing-attributed meetings per month. From 0 to 40 and rising. Prospects now approach PX instead of the other way around.
49%
LinkedIn connection rate with a 28% reply rate. Outbound that performs because ABM and content already warmed the audience before the first message.
PX now has a repeatable, multi-channel B2B growth engine that generates predictable pipeline independent of individual sales rep activity. Marketing and sales are aligned in one infrastructure with shared attribution.
