Weber, a European B2B labeling and packaging company, went from zero marketing-supported conference pipeline to 104 qualified meetings, 140 prospect interactions, and a record 130+ pre-event registrations. All through a full-funnel demand generation engine.
but marketing and sales were completely disconnected:
They needed a system that filled the calendar before the doors even opened.
We built a full-funnel demand engine that turned a single conference into a predictable pipeline machine:
Tier A companies selected on firmographics and past deal data. Every outreach was intentional.
Sales and product experts sharing value-driven content on LinkedIn, building trust before the first handshake.
LinkedIn Ads, InMail, email, and Google aligned per funnel stage. Prospects were warmed up before attending.
Invite workflows with book-a-meeting CTAs, gated content, and event registration nudges, filling the calendar in advance.
The shift from cold booth to full pipeline was measurable across every metric:
104
sales-qualified meetings booked through marketing-led efforts, up from 0 the previous year.
140
total interactions at the conference, many with Tier A targets.
130+
registrations via pre-event outreach, a record for Weber.
Weber now has a repeatable demand generation playbook for every future conference and event activation.