Marketing automation agency for more leads, sales and repeat customers
We set up your CRM, lead nurturing and workflows so every lead and customer gets the right next step without your team chasing it by hand. We build in HubSpot, Salesforce, Klaviyo or ActiveCampaign and connect the rest with n8n, Make and Zapier.
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HubSpot partner
What does a marketing automation agency do?
A marketing automation agency sets up your CRM, email flows and workflows so leads and customers get the right message at the right moment. That covers lead nurturing, lead scoring, a clean handover to sales and flows that bring customers back. Your pipeline grows while your team spends less time on manual follow-up.
Sprints & Sneakers is a B Corp-certified growth marketing agency in Amsterdam that helps B2B and B2C brands grow with senior strategists, AI agents and monthly sprints. We are a HubSpot partner and also work with Salesforce, Klaviyo, ActiveCampaign, n8n, Make and Zapier. Curious where automation is heading? Read marketing automation with AI.
What we automate for you
We build the system that follows up on leads, hands the right ones to sales and brings customers back for their next order.
Lead nurturing and lead scoring
Leads get relevant content based on what they do and who they are. With lead scoring, sales can see straight away who is ready for a conversation.
CRM setup and data quality
We set up clear lifecycle stages, deal pipelines, properties and integrations, because everything you automate runs on that data.
Email and lifecycle flows
Welcome series, onboarding, abandoned cart reminders, win-back and reactivation flows take care of the important moments in the customer journey.
Sales and marketing in sync
Leads move from marketing to sales on their own, account managers get tasks and alerts, and both teams agree on when a lead counts as sales-ready.
Workflows and AI automations between tools
With n8n, Make or Zapier we connect your CRM to your website, ads, spreadsheets and AI agents, so nobody has to copy data between systems by hand.
Reporting and dashboards
Dashboards show which flows and campaigns bring in pipeline and revenue, so you know what to scale.
HubSpot partner agency, at home in the rest of your stack too
We work with the tools you already use. If you don't have a platform yet, or your current one no longer fits, we help you choose.
HubSpot
As a HubSpot partner we handle the implementation, migration and setup of Marketing Hub and Sales Hub, from CRM structure and workflows to lead scoring and reporting. We also step in when a HubSpot account is live but doesn't deliver what you expected.
Salesforce
Marketing automation in Salesforce Account Engagement (formerly Pardot), connected to your Sales Cloud. It suits B2B organisations with more complex sales processes.
Klaviyo & ActiveCampaign
Klaviyo for e-commerce and ActiveCampaign for SMEs and service businesses, with email and SMS flows that drive repeat purchases and customer value.
n8n, Make & Zapier
Integrations and AI workflows between tools that don't talk to each other out of the box, for anything from lead enrichment to automated reports.
Which platform fits you?
- B2B with a sales team: HubSpot or Salesforce, with lead scoring and a tight handover to sales.
- E-commerce: Klaviyo, connected to your online store.
- SMEs and service businesses: HubSpot or ActiveCampaign.
- Lots of separate tools: n8n, Make or Zapier to tie your systems together.
How we approach marketing automation
We start by finding out where leads and customers drop off, then we build, and after that we improve the setup every month.
Audit
We map your current stack, data quality and customer journey. You see where leads get stuck, where your team still does manual work and which automations will pay off most.
Build
We set up your CRM, build the most important flows and connect your tools. That includes the copy, the segments and clear agreements with sales.
Optimise and scale
In monthly sprints we test and improve flows, scoring and content. We expand what works and change what doesn't.
Outsourcing marketing automation: when does it make sense?
Buying a platform is easy. Setting it up properly, filling it with content and improving it over time takes hours and specialist knowledge. Outsourcing makes sense when your team has no room for it, when HubSpot or Salesforce isn't delivering what you expected, or when you want to move faster than you can build in-house.
You stay in control
We build everything in your own accounts, document what we make and train your team, so you don't end up depending on us.
Senior specialists
You work with strategists who connect marketing, sales and tech, while AI agents take on the hands-on execution.
Part of your growth
Automation works best alongside B2B lead generation, email marketing and retention and B2B growth marketing.
Further reading
Curious what you could automate?
Request an automation audit. We look at your stack, your data and your customer journey and show you where the biggest gains are.
Request an automation audit
